A SUCCESSFUL DEBUT – THAT WAS SIAL 2026.
Five exciting days at the trade fair, international encounters, and promising opportunities: DEH looks back on a highly successful debut at SIAL Paris 2026. With innovative new products from Heiden, numerous insightful discussions, and a compelling exhibition concept, the company took an important step forward in its international growth strategy.
For the first time, DEH exhibited at SIAL in Paris, one of the world's leading international meeting points for the food industry. The cultural diversity, dynamic atmosphere, and innovative spirit of the global food industry were particularly impressive.
Under the guiding trade fair concept “DEHlicious … for you”, DEH brought its strategic vision to life through the visual design and communication of its exhibition stand. A major highlight was our new product innovations from Heiden. Under the motto “New Flavors Unlocked”, DEH presented exciting new taste experiences and creative product concepts, including Salsa Snack, Tomato Strudel, Franzbrötchen, and Danish Rolls.
These innovations attracted significant interest from international trade visitors and received consistently positive feedback. The enthusiastic response to our products, combined with numerous constructive discussions, highlighted the potential of our portfolio in international markets. At the same time, the direct exchange with customers and prospective business partners provided valuable insights and inspiration for future product development.
Our successful debut at SIAL highlights the growing importance of international markets for DEH. New business contacts, positive product feedback, and valuable insights into different market requirements open up promising opportunities for the company's continued development.
“Absolutely fantastic and outstanding!” – that sums up our experience after five exciting days at the trade fair. One thing became clear to us even before the event was over: We will be back! We are already looking forward to SIAL 2028. Until then, we will build on the connections and insights gained in Paris and continue to drive our international growth strategy forward.
A special thank you goes to our partners WIESHEU and Bizerba, as well as to all employees and everyone involved whose dedication, expertise, and commitment made our successful trade fair debut possible.
Merci, Paris! À bientôt, SIAL 2028!
And there's one more thing we'd like to share: Our SIAL 2026 highlights in pictures.
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