Rethinking responsibility – from generation to generation.

The image captures a moment from our company’s history: Doris Entrup with her son, Alexander Haselbach.

In the 1980s, Doris Entrup built the company as a single mother and entrepreneur.…

With a successful start to this year's POS trade fair season, DEH can look back on two intensive and valuable events in February. The company was represented by its sales teams at both the Gastro Ivent in Bremen (February 22–24, 2026) and the EDEKA…

Alexander Haselbach on roots, transformation and DEH’s path forward.

For more than 38 years, DEH has stood for expertise in frozen bakery goods rooted in the German SME sector. What began as a bold idea has grown into an internationally expanding…