DEH at the Live! EXPO in Cologne
EDEKA Foodservice & Handelshof PoS Trade Fair
April at DEH was defined by a focused presence rather than high frequency. With one selected PoS trade fair, the emphasis was clearly on quality, personal exchange, and generating sustainable business impulses.
In April, our sales team attended the Live! EXPO in Cologne – the key trade fair of the EDEKA Foodservice Group. The event brings together decision-makers and professionals from gastronomy, retail, and catering, creating a platform for genuine, face-to-face dialogue.
What sets the Live! EXPO apart is its intentionally personal character: instead of anonymous mass interactions, the focus is on direct conversations, specific needs, and practical solutions. Product ranges are not only presented but brought to life and made tangible.
For DEH, the trade fair provided an ideal opportunity to strengthen existing partnerships, establish new connections, and gain valuable market insights directly from real-world practice.
Forecast: PLMA is just around the corner
Following a quieter month of trade fairs, the focus is already shifting ahead: in just a few weeks, DEH will once again be exhibiting at the PLMA in Amsterdam.
You can find an overview of all the trade fairs we will be attending this year in our latest event schedule.
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