DEH at the VALORA Partner Day in Dortmund

06/24/2026

On Saturday, 20 June 2026, the partner meeting of the Valora Group took place at the Westfalenhallen in Dortmund. For us, it was truly a hot event in every sense of the word: not only because of the summer temperatures, but above all thanks to the many valuable conversations, exciting insights and strong interest in our products.

The focus was particularly on our latest product innovations from Heiden, including our new Franzbrötchen under the motto “New Flavors Unlocked”. Both in terms of taste and appearance, the products were very well received.

At our stand, we had the pleasure of welcoming numerous employees, franchise partners and decision-makers from the Valora environment, including representatives from Ditsch, BackWerk and Back-Factory, as well as contacts from purchasing, product development and scheduling. The personal exchange was open, constructive and shaped by shared project ideas for the future.

In addition to inspiring presentations and a strong supporting programme, the VALORA Partner Day provided an ideal platform to strengthen existing partnerships and initiate new projects. For DEH, the conversations resulted in concrete to-dos that we will now continue to work on together in order to further expand our collaboration.

We would like to sincerely thank the entire VALORA team for the invitation, the excellent organisation and the great exchange. It was a pleasure for us to be part of this partner meeting.

Looking Ahead: Our Next Trade Fairs

Following the VALORA Partner Day, we will continue with further events from September onwards. There, we will once again present current product ideas, innovations and individual solutions for our customers and partners.

You can find out which trade fair dates we will be attending this year in our current overview.

View Trade Fair Dates 

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