DEH on POS Tour: A Successful Trade Fair Month in March
March at DEH was all about direct interaction: five trade and in-house exhibitions across different regions of Germany provided our sales experts with the ideal platform to strengthen existing partnerships and establish new connections.
The tour kicked off with the Brüninghaus exhibition from March 1–3 in Samtens on the island of Rügen. This was followed by the Bela exhibition in Neumünster (March 7–8) and the Utz exhibition in Ochsenhausen (March 14–15). The following weekend, we were represented simultaneously at the Lüning exhibition in Rheda-Wiedenbrück (March 21–22) and the Chefs Culinar exhibition in Berlin (March 22–23).
At the heart of every event was one key focus: personal exchange. Conversations with our customers and partners provide valuable market insights, help us identify trends at an early stage, and enable us to align our product range even more precisely with the needs of the retail sector.
Looking ahead, we take away not only valuable insights from the past weeks, but also a great deal of motivation. For us, the trade fair season is a key element in staying close to the market, bringing innovations to life, and further strengthening our partnerships.
We are already looking forward to the upcoming events in 2026 and to continuing to intensify the dialogue with our customers and partners.
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