Successful start to the 2026 POS trade fair season
With a successful start to this year's POS trade fair season, DEH can look back on two intensive and valuable events in February. The company was represented by its sales teams at both the Gastro Ivent in Bremen (February 22–24, 2026) and the EDEKA Foodservice / Handelshof trade fair in Leipzig (February 24–25, 2026).
Both trade fairs provided an excellent platform for personal exchanges with existing customers, partners, and numerous new contacts from the catering and retail sectors.
Personal exchange as the key to mutual success
The direct dialogue made it possible to address current market developments, identify specific needs, and gain important impetus for further cooperation. The great interest in the DEH product range, which was presented on site and offered trade visitors a practical insight into the variety of products and possible applications, was particularly gratifying.
Trade fair presence as an important part of the sales strategy
Participation in regional and international trade fairs is a key component of DEH's sales strategy. It strengthens existing partnerships, creates new contacts, and enables the company to identify market trends at an early stage and respond specifically to customer needs.
Following this successful start, DEH will continue its trade fair activities throughout the rest of the year with numerous events:
• March 1–3 | Brüninghaus Trade Fair, Samtens on Rügen
• March 7–8 | Bela Trade Fair, Neumünster
• March 14–15 | Utz Trade Fair, Ochsenhausen
• March 21–22 | Lüning Trade Fair, Rheda-Wiedenbrück
• March 22–23 | Chefs Culinar, Berlin
• April 28–29 | Edeka Food Service / Handelshof, Cologne
• May 19–20 | PLMA, Amsterdam
• June 20 | Valora Partner Day, Dortmund
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