Our trade fair dates
Experience our trade fair appearance in pictures!
That was DEHlicious!
Anuga 2025 was simply DEHlicious for us! Five eventful days at the trade fair in Cologne full of encounters, enjoyment, and inspiration. Under the motto “Back to the roots – classics reimagined,” we showed how traditional baking craftsmanship and modern food trends can be combined.
With our flavor fusion, we presented sweet and savory highlights. Two worlds collided and caused excitement. Our visitors were able to rediscover classics, try new products, and be inspired by fresh POS ideas.
Our highlights:
- Nostalgic pastry moments – reinterpreted
- Live tasting right at the stand
- Trends & innovations that are attracting attention in stores
- POS ideas for increased sales
- Personal exchange with our DEH team
Our new products were very well received: from fluffy Twistys to creamy sweet buns and colorful seasonal Berliners to savory snacks such as the “Hot Dog” pizza snack or our new Swiss Bread in various flavors.
“We value our roots and think ahead”, summarizes Alexander Haselbach, managing partner. “Our baking tradition remains the foundation, but we are constantly evolving to meet the needs of our customers tomorrow.”
A big thank you to everyone who visited us at Anuga! Your enthusiasm and the many positive comments made our trade fair appearance something very special.
How did you like our presentation?
We hope you enjoyed it as much as we did! Your feedback is important to us. It helps us tailor our trade fair presentations to your needs even better.
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